【2025 Shop!大奖赛】现正公开招募作品



2024 Shop!大奖赛精彩回顾

SHOP! AWARDS CONTEST 2024


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Shop!国际零售营销广告展示大奖赛(简称Shop!大奖赛)始于1958年,全新更名为“Shop!国际零售营销大奖赛”,至今超过60年历史,在全球14个分支机构、25个国家和地区,发展为一年一度的赛事。Shop! 大奖赛是零售实体店、零售展示道具和市场营销项目的评比大赛,给予杰出作品及精英企业世界级肯定,是零售营销、卖场广告及展示界的最高荣誉。全球超过10万个产品及项目参赛,是无数企业团队成长壮大的实力见证,提升了全球零售业上下游企业的企业形象和社会公信力。


Shop! Awards Contest began in 1958, renamed to "SHOP! MARKETING AWARDS CONTEST" and has been an annual event for more than 60 years in 25 countries and regions around the world. Shop! Awards Contest is a competition for retail physical stores, retail display props and marketing projects, giving world-class recognition to outstanding works and elite enterprises, and is the highest honor in the field of retail marketing, store advertising and display. More than 100,000 products and projects around the world participated in the competition, which is a witness of the strength of countless enterprise teams, and enhances the corporate image and social credibility of upstream and downstream enterprises in the global retail industry.



参赛类别 Category

  • 14 常规类别 Regular

  • 2 附加类别 Additional

  • 14 数字化营销奖 Digital Marketing


常规参赛类别 Description of regular category

1 超市、食杂店和便利店 Supermarket, Grocery & Convenience Store

2 百货商场和购物中心 Department Store & Shopping Mall

3 美容美妆 Cosmetics & Beauty

4 玩具、运动和时尚 Toy, Sport & Fashion

5 视觉/场景营销 Visual Merchandising & Scene Marketing

6 门店设计装修 Shop Fitting & Design

7 展柜和货架 Display & Fixtures

8 快闪店、店中店和专柜 Pop-up Store, Shop-in-Shop & Kiosk

9 品类管理 Category Management

10 店内促销 In-Store Promotion

11 跨界零售 Cross-Over Retail 

12 购物者营销活动 Shopper Marketing Campaign

13 绿色环保项目 Sustainable Project 

14 海外市场 International Entries


数字化营销 Digital Marketing Category专项类  Specify Category

1 新零售内容营销单元 New Retail Content Marketing

2 社会化营销单元 Social Media Marketing

3 视频内容营销单元 Video Content Marketing

4 内容实效电商单元 E-Commerce Content Effectiveness

5 AIGC营销单元 AIGC Marketing


行业类 Industry Marketing Category 

1 汽车营销单元 Automotive Marketing

2 快消品营销单元 FMCG Marketing

3 娱乐营销单元 Entertainment Marketing

4 文旅营销单元 Culture & Travelling Marketing 

5 金融营销单元  Finance Marketing 

6 体育营销单元  Sport Marketing 

7 大健康营销单元  Great Health Marketing 

8 教育营销单元  Education Marketing 

9 公益营销单元 Cause-related Marketing


附加项目 Description of additional category

1 绿色环保项目 Sustainable Project 

2 海外市场 International Entries 


参赛对象 Entrants

  • 零售商 retailer

  • 零售品牌 retailbrand

  • 广告公司 advertising agency

  • 品牌策划公司 brandplanner

  • 零售设计公司 retail design company

  • 零售科技企业 retail technology company

  • 零售服务供应商 retail service provider

  • 零售道具生厂商 retail prop manufacturer



赛事咨询联系 Contact Us

协会会员服务经理 李旭先生

电话: 13450280029 

或微信添加

Mr.Lee Li, Member Service Manager

Mobile : 13450280029

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